Research

Who appears in AI answers, who doesn't, and why.

25 prompts across 5 CMO decision layers, 3 platforms, over 300 brands. Roborock leads with a 45.8% Visibility Score and dominates four of five layers — the clearest single-brand dominance in the series. Ecovacs follows at 32.6%, iRobot at 19.3%, Dreame at 13.0%. Three Chinese brands plus iRobot share the top; Miele leads the service layer at 67.5%, Vorwerk holds the Stiftung Warentest question at 38.0%. 10,165 citations from over 1,000 domains: chip.de dominates at 9.58%, followed by YouTube at 7.03%. The AI Visibility Index reveals which robot vacuum brands appear in ChatGPT, Google AI Overviews, and Perplexity for buying decisions — and why three German test portals carry the citation base almost monolithically.

Who's visible in AI answers, who's missing, and why.

25 prompts across 5 topic areas, 3 platforms, 382 providers. Glow25 dominates with a 43.9% Visibility Score and leads five out of five topic areas — Anti-Aging at 64.4%, Competitive Comparison at 65.4%. On ChatGPT Glow25 reaches 78%, on Perplexity only 16.2%. Vital Proteins follows at rank 2 with 23.4%, carried by US health domains. 1,100 citations from 573 domains: sueddeutsche.de leads at 3.69% ahead of health.com and welt.de. The AI Visibility Index reveals which collagen brands appear in ChatGPT, Google AI Overviews, and Perplexity for beauty nutrition buying decisions — and why three brand hubs (biogena.com, natu.care, kollageninstitut.de) together carry 7% of citation share.

Who shows up in AI answers, who doesn't, and why.

25 prompts across 5 topic areas, 3 platforms, 181 vendors. Contentful dominates with a 73.0% Visibility Score and leads four of five topic areas — the widest lead at the top of the series. Strapi owns Developer Experience at 94.8%, WordPress leads Marketer Experience at 51.2%. 1,303 citations from 657 domains: coremedia.com is the most-cited source in the category at 3.91%. The AI Visibility Index reveals which headless CMS brands appear in ChatGPT, Google AI Overviews, and Perplexity for modern CMS buying decisions — and why 14 brand hubs together carry over 20% of citation share.

Which brands show up in AI answers, which don't, and why.

25 prompts across 5 buying moments, 3 platforms, 317 vendors. SoSafe leads the overall ranking with a 63.6% Visibility Score — the widest lead at the top of the series — and dominates Google AI Overviews at 84.8%. On ChatGPT, SoSafe ties with KnowBe4; Proofpoint leads phishing simulation at 54.3%. 4,724 citations from 695 domains: sosafe-awareness.com is the most-cited source in the category with 357 citations. The AI Visibility Index reveals which security awareness brands appear in ChatGPT, Google AI Overviews, and Perplexity for NIS-2 and human risk buying decisions — and where the source base is decisive.

Who appears in AI answers, who doesn't, and why.

25 prompts across 5 buying moments, 3 platforms, 304 vendors. Pleo narrowly leads the overall ranking ahead of Moss — the closest race in the series. DATEV dominates Perplexity at 46.3%, Pleo dominates Google AI Overviews at 50.7%, and Spendesk owns the Spend Management category itself. 73% of all citations originate from vendors' own content hubs. The AI Visibility Index reveals which spend management brands appear in ChatGPT, Google AI Overviews, and Perplexity for finance buying decisions — and which platform gaps systematically emerge.

SaaS Spend Management, Shadow IT & Procurement: Who appears in AI answers, who doesn't, and why.

Prompts across 5 topic areas, 3 platforms, 349 vendors. SAP dominates passively through decades of market presence — US vendors like Zylo, Torii, and Zluri overtake European competitors in German AI answers. The AI Visibility Index reveals which SaaS management brands appear in ChatGPT, Google AI Overviews, and Perplexity for buying decisions — and why platform rankings differ radically.

Who is visible in AI responses, who is missing, and why.

25 prompts, 3 platforms, 417 vendors. 79.2% of HR software brands don't exist for AI. Personio dominates with the highest Visibility Score — more than double that of the runner-up. The AI Visibility Index reveals which brands appear in ChatGPT, Google AI Overviews, and Perplexity for HR buying decisions — and which are systematically missing.

Why online reputation is becoming the critical infrastructure for AI visibility.

900 million weekly ChatGPT users. 265 million lost organic clicks per month in Germany alone. Only 7% of brands are dominantly visible in AI responses — 72% remain invisible. 90% of brand citations in LLMs come from earned media. The first Intelligence Brief reveals why online reputation is the decisive foundation for AI visibility.